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Lost Influence

You are a Live Live Entertainment Industry leader and you want to take your stellar reputation and influence from the in-person world to the digital stage so you can grow your personal brand in the Entertainment industry and beyond. Lost Influence shows you how (starting off with a 5-Day LinkedIn Personal Brand Guide).

The $30K mistake I made after leaving Cirque du Soleil

Hey Reader, I ran away with Cirque du Soleil at 19. For the next 15 years on and off, I travelled the world creating VIP experiences across 17 countries. When the pandemic hit and live entertainment shut down, I decided to go out on my own. I naively thought my decades of experience would guarantee instant business success as a solopreneur. I was dead wrong. I didn't know it then, but that moment was the start of a 3 year long journey of failure after failure, struggling to get anyone to pay...

[FIRST NAME GOES HERE], only 8% of live entertainment execs are doing this

Reader, I'm currently putting together a report called 300 Entertainment Execs, where I'll be showcasing the results of analysing LinkedIn profiles (and hence personal brands) of 300 live entertainment executives from industry giants like Cirque du Soleil, Disney, Paramount, Moment Factory, Live Nation, Merlin, Six Flags and IAAPA. 20+ hours in and I'm ready to start piecing it all together. It should be ready in a week or so, but in the meantime I want to share some crazy stats with you....

The entertainment industry's best-kept content secret

The Content Strategy Every Entertainment Exec Can Actually Execute These past 2 weeks I spoke to 5 amazing entertainment execs: 1. Founder/CEO of an entertainment tech company servicing brick-and-mortar venues in mainly EMEA and NA regions 2. Immersive Storyteller who has just landed his dream executive role on the other side of the world 3. Experience Strategist with her own boutique creative studio helping brands develop standout campaigns and events. 4. Executive Producer who builds out...

write like we're BFFs, NOT academics wasting away grading papers

How To Turn Those Ideas Into Engaging Posts (In 15 Mins Or Less Per Day). Reader, there are SO many ways to write a good LinkedIn post and it does take practice, so today I'm going to share with you my 5 best pieces of writing advice to help you get there. Here goes: 1. Write Like You Talk I recently received an email from a potential ghostwriting client. In it she mapped out her business and what she was looking for from me. She used big words, fancy terminology and phrases no one actually...

Why less talented entertainment execs are getting the opportunities you deserve

If You're A Live Entertainment Leader, You May Be Making These 2 Big Mistakes That Are Silently Sabotaging Your Speaking Opportunities, Career Promotions And Investment Potential: I just spent an amazinggg week at the World Experience Organization Summit in London. Got to meet the most ridiculously talented experience economy leaders, founders and creators and also run an impromptu personal branding workshop. During all this, I noticed that many people...1. had trouble deciding on what to...

You are a Live Live Entertainment Industry leader and you want to take your stellar reputation and influence from the in-person world to the digital stage so you can grow your personal brand in the Entertainment industry and beyond. Lost Influence shows you how (starting off with a 5-Day LinkedIn Personal Brand Guide).